![]() ![]() ![]() "As one of only six schools in the country to have this position, it empowers any athlete in our program seeking to become more involved in branding development. "As the world of college athletics continues to evolve, our department's dedication to evolve with it continues to be a game changer in providing the elite support we want for our young women," said Northwestern head volleyball coach Shane Davis. ![]() Additionally, Bauer will lead identification, facilitation, and implementation of athlete-centered NIL deals along with marketing, personal branding, and content creation strategies to support those opportunities. ![]() This includes comprehensive education of all stakeholders, as well as a bespoke approach for each athletics department in directly sourcing NIL deals based on institutional risk tolerance and applicable rules.īauer's responsibilities will also entail oversight of ongoing engagement and NIL support for all university stakeholders. The Altius GM program, which launched in July 2022 with six institutions participating and adding full-time, trained Altius personnel on campus, represents the future of centralizing NIL support services as a standalone vertical within athletics departments. "We're excited to welcome Brad in this new role, as his familiarity with Northwestern, the Chicagoland market and our student-athletes will prove to be tremendous assets in supporting our advancement." "As the Name, Image and Likeness landscape rapidly changes and expands, it is critical to build a staff that is attuned to those adjustments and can help our department evolve," said Combe Family Vice President for Athletics and Recreation Dr. Joining from Learfield, Bauer will lead overall NIL strategy and education, and development of NIL opportunities for more than 525 Wildcats student-athletes. Story Links EVANSTON, Illinois – Altius Sports Partners, the Name, Image and Likeness (NIL) launch program for elite athletics departments has hired sports marketing executive Brad Bauer as full-time, on-campus General Manager of Northwestern's exclusive NIL program. ![]()
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